healthy food : unhealthy food to kids

Fast food giants feed on parents' gullibility to sell unhealthy food to kids
Many specialists name Ray Kroc, founding father of the McDonald's franchise, and Walt Disney because the pioneers of child-focused promoting, since they 1st recognized kids as a separate promoting demographic from adults within the Sixties. For Kroc and Disney, the choice was a practical business move. "A kid who loves our TV commercials and brings her grandparents to a McDonald's provides us 2 additional customers," Kroc once said. quite forty years later, the McDonald's franchise remains at the forefront of child-directed promoting, a supply of concern for each shopper teams and oldsters who believe that McDonald's purposely markets unhealthy food to kids.